To Improve the Effectiveness of Its Value Proposition and Enhance

Multiple Choice

To improve the effectiveness of its value proposition and enhance differentiation,firms must adopt certain approaches except:

A) implement the use of best practices for quality improvement,especially high-value activities important to the customer
B) adopt best practices and technologies that spur innovation
C) reallocate resources to activities that address buyers' most important purchase criteria
D) adopt best practices for marketing,brand management,and enhancing customer perceptions
E) adopt outsourcing capabilities to add value to the high-cost activities