In the Context of New Product Development, Which of the Following

Multiple Choice

In the context of new product development, which of the following observations is true regarding the balance of market needs and company resources?

A) Marketing managers must recognize that new product projects need to meet return-on-investment goals.
B) A company's R&D specialists, operations, and marketing personnel must work independently to evaluate the feasibility of new ideas.
C) Marketing managers need to develop elaborate marketing plans for goods or services even if the firm can't produce them at a given point.
D) Marketing managers should avoid pinpointing competition.