A Competitive Strategy to Be the Low-Cost Provider in an Industry

Multiple Choice

A competitive strategy to be the low-cost provider in an industry works well when

A) price competition among rival sellers is especially sluggish.
B) there are numerous ways to achieve product differentiation that have no value to buyers.
C) buyers incur high costs in switching their purchases from one seller/brand to another.
D) industry newcomers use introductory low prices to attract buyers and build a customer base.
E) industry newcomers use high introductory prices to let buyers know they have a superior product to build a customer base.