A Healthy Fast-Casual Restaurant That Offers Only Vegetarian and Vegan

Multiple Choice

A healthy fast-casual restaurant that offers only vegetarian and vegan meals insists on portraying organic ingredients in its advertisements, charges a higher price for its meals, and has a rigorous quality control process to insure the cleanliness of its facilities. What strategy is the manufacturer using to deliver superior value to customers?

A) incorporating tangible features
B) incorporating intangible features
C) signaling value by targeting sophisticated buyers
D) lowering the buyer's overall cost
E) leveraging its power over suppliers