Multiple Choice
Broad differentiation strategies generally work best in market situations where
A) low-cost value drivers are easily obtained.
B) socially complex intangible attributes such as company reputation, long-standing relationships with buyers, and image are relatively easier to imitate.
C) the products of rivals are weakly differentiated and most competitors are resorting to clever advertising to try to set their product offerings apart.
D) technological change is fast-paced and competition revolves around rapidly evolving product features.
E) market competition revolves around slowly evolving product features.
Correct Answer:

Verified
Correct Answer:
Verified
Q89: Successful broad differentiation allows a firm to<br>A)be
Q90: What are the distinctive features of a
Q91: The marketing emphasis of a company pursuing
Q92: A focused differentiation strategy aims at securing
Q93: What are value drivers?<br>A)a set of factors
Q95: Companies pursue closer coordination and collaboration with
Q96: A production-based emphasis toward a low-cost provider
Q97: Describe the strategy of striving to be
Q98: While there are many routes to competitive
Q99: A healthy fast-casual restaurant that offers only