The Marketing Emphasis of a Company Pursuing a Broad Differentiation

Multiple Choice

The marketing emphasis of a company pursuing a broad differentiation strategy usually is to

A) underprice rival brands with comparable features.
B) tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features.
C) out-advertise rivals and make frequent use of discount coupons.
D) emphasize selling directly to end users and promoting personalized customer service.
E) communicate the product's ability to serve the customer's every need.