The Managerial Task of Effectively Conveying the Essence of the Strategic

Multiple Choice

The managerial task of effectively conveying the essence of the strategic vision is made easier by

A) having operating strategies that are easy for company personnel to understand and execute.
B) combining the strategic vision and the company's values statement into a single document.
C) adopting a catchy slogan and then using it repeatedly to illuminate the direction and purpose of "where we are headed and why."
D) waiting until the company realizes its mission and ensures the existing corporate culture is compatible with the new vision and direction.
E) distributing written statements that explain "where we are going and why."