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In Order to Assess Consumers' Emotional Attachment to a Brand,Ipsos-ASI

Question 39

Multiple Choice

In order to assess consumers' emotional attachment to a brand,Ipsos-ASI identified a series of ______ that could be used to assess brands,such as social,outgoing,extroverted,spontaneous,and independent.


A) human distractors
B) realistic measures
C) motivators
D) personality traits

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