Multiple Choice
Which of the following is one of the nine principles of Positioning Advertising Copy Testing (PACT) ?
A) Provide measurements that are relevant to the objectives of the advertising.
B) Realize that a single measurement is adequate to assess an ad's performance.
C) Provide controls to avoid the biasing effects of the ad content.
D) Use a convenience sample.
Correct Answer:
Verified
Correct Answer:
Verified
Q49: Asking consumers for their reactions to the
Q50: A disadvantage of a _ is that
Q51: An eye tracking study asked participants to
Q52: The set of nine principles adopted by
Q53: The portfolio test for ads assumes that:<br>A)
Q55: Which of the following is NOT a
Q56: One example of a(n)_ is the number
Q57: In _,people are brought to a particular
Q58: Which of the following is the most
Q59: What should ad testing focus on?<br>A) Creative