Multiple Choice
The set of nine principles adopted by large advertising agencies to improve preparation and testing of ads is referred to as:
A) Positioning Advertising Copy Testing (PACT)
B) Post-Advertising Commercial Testing (PACT)
C) Promotional Advertising Content Testing (PACT)
D) Principles of Advertising Consumer Testing (PACT)
Correct Answer:
Verified
Correct Answer:
Verified
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