Multiple Choice
_____ is the ability to generate fresh,unique,and appropriate ideas that can be used as solutions to communication problems.
A) A unique selling plan (USP)
B) Promotional uniqueness
C) Positioning
D) Advertising creativity
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q15: Technical and high-involvement products often use a(n)_
Q16: Focus groups can be used during the
Q17: The computer software company Intuit runs an
Q18: _ research is a qualitative research method
Q19: It is important that marketers ensure that
Q21: To make a creative layout of a
Q22: Which of the following is likely to
Q23: The source characteristic of attractiveness encompasses:<br>A) beauty,
Q24: Petra is the creative director for an
Q25: _ is a quality possessed by individuals