Multiple Choice
Petra is the creative director for an ad agency.The agency has just taken on a manufacturer of women's shoes for aqua aerobics as a client.As part of her preparation for developing a creative strategy,Petra reviews some studies conducted on the overall fitness and exercise market as well as a report on the changing roles of women in society.This information is part of the:
A) general preplanning input
B) product specific preplanning input
C) problem detection studies
D) illumination studies
Correct Answer:
Verified
Correct Answer:
Verified
Q19: It is important that marketers ensure that
Q20: _ is the ability to generate fresh,unique,and
Q21: To make a creative layout of a
Q22: Which of the following is likely to
Q23: The source characteristic of attractiveness encompasses:<br>A) beauty,
Q25: _ is a quality possessed by individuals
Q26: _ appeals are often used for brands
Q27: Reading anything related to the product or
Q28: Because of the _ model,marketers may experience
Q29: A financial services company who wants to