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    Exam 7: Creative Strategy Decisions
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    Which of the Following Is Likely to Suffer When a Celebrity
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Which of the Following Is Likely to Suffer When a Celebrity

Question 22

Question 22

Multiple Choice

Which of the following is likely to suffer when a celebrity endorses too many products and is seen too often by consumers?


A) Expertise
B) Credibility
C) Power
D) Internalization

Correct Answer:

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