Dara Is the Creative Director for the Wise-Humphrey Advertising Agency

Multiple Choice

Dara is the creative director for the Wise-Humphrey advertising agency.She spends an hour every morning reading publications such as Marketing Magazine,Strategy,and The National Post to gain a better understanding of what is happening in the world of marketing and advertising.This activity can be characterized as:

A) general preplanning input
B) product specific preplanning input
C) verification research
D) problem detection research