Marketers Try to Select Spokespeople Whose Traits Will Maximize Their

Multiple Choice

Marketers try to select spokespeople whose traits will maximize their message influence.The three categories of source attributes that should be considered during the selection process are:

A) power, image, and knowledge
B) credibility, attractiveness, and power
C) consistency, credibility, and continuity
D) credibility, recognizability, and individuality