Which of the Following Statements About Image Advertising Is True

Multiple Choice

Which of the following statements about image advertising is true?

A) Image advertising is used most often when there are significant functional or performance differences among brands.
B) Image advertising is often used when competing brands are difficult to differentiate on a functional or performance basis.
C) Advertisers often use image advertising when their products or services offer a unique attribute or benefit to consumers.
D) Image advertising is most commonly used for business-to-business products.