Multiple Choice
A financial services company who wants to use a spokesperson would agree that expertise and trustworthiness are very important when focusing on source ___,one of the categories of source attributes.
A) attractiveness
B) credibility
C) identification
D) image
Correct Answer:
Verified
Correct Answer:
Verified
Q24: Petra is the creative director for an
Q25: _ is a quality possessed by individuals
Q26: _ appeals are often used for brands
Q27: Reading anything related to the product or
Q28: Because of the _ model,marketers may experience
Q30: Source attractiveness leads to persuasion through a
Q31: Marketers who try to select spokespeople whose
Q32: The theme for the advertising campaign is
Q33: The _ sponsored by Marketing Magazine identify
Q34: A study by Roobina Ohanian of consumers'