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    Advertising and Promotion
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    Exam 7: Creative Strategy Decisions
  5. Question
    Reading Anything Related to the Product or Market Is a Part
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Reading Anything Related to the Product or Market Is a Part

Question 27

Question 27

Multiple Choice

Reading anything related to the product or market is a part of the _____ stage of the creative process.


A) preparation
B) verification
C) reality check
D) incubation

Correct Answer:

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