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    Advertising and Promotion
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    Exam 5: Objectives for the IMC Plan
  5. Question
    Under the DAGMAR Model,a(n)_____ Can Be Performed By,and Attributed To,advertising
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Under the DAGMAR Model,a(n)_____ Can Be Performed By,and Attributed To,advertising

Question 51

Question 51

Multiple Choice

Under the DAGMAR model,a(n) _____ can be performed by,and attributed to,advertising rather than a combination of marketing factors.


A) functional communication change
B) communications task
C) marketing task
D) advertising benchmark

Correct Answer:

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