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    Exam 5: Objectives for the IMC Plan
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    According to the DAGMAR Model,a Good Advertising Objective Does NOT
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According to the DAGMAR Model,a Good Advertising Objective Does NOT

Question 47

Question 47

Multiple Choice

According to the DAGMAR model,a good advertising objective does NOT:


A) target a diversified audience
B) specify a time period
C) indicate a starting point
D) specify degree of change sought

Correct Answer:

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