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    Exam 5: Objectives for the IMC Plan
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    The ______ Brand Attitude Is When a Marketer Focuses on a New
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The ______ Brand Attitude Is When a Marketer Focuses on a New

Question 39

Question 39

Multiple Choice

The ______ brand attitude is when a marketer focuses on a new motive for purchasing the brand that the target audience will be receptive toward.


A) modified
B) increased
C) established
D) maintained

Correct Answer:

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