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    Exam 5: Objectives for the IMC Plan
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    _____ Objectives Are Types of Objectives That Are Usually Stated
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_____ Objectives Are Types of Objectives That Are Usually Stated

Question 43

Question 43

Multiple Choice

_____ objectives are types of objectives that are usually stated in terms of specific,measurable outcomes such as sales volume,market share,or return on investment.


A) Sales
B) Marketing
C) Communication
D) Organizational

Correct Answer:

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