Shahida Rampal Owns a Neighbourhood Restaurant Specializing in Foods from Her

Multiple Choice

Shahida Rampal owns a neighbourhood restaurant specializing in foods from her native India.Her research has shown that consumers in the area come to her restaurant 2 or 3 times a year,along with their visits to 4 or 5 other establishments nearby.She would like to entice these consumers to visit her restaurant at least one extra time over the course of a year.Her behavioural objective could be described as:

A) brand trial
B) repeat purchase
C) purchase timing
D) brand awareness