Multiple Choice
In the opening chapter vignette,because the target audience was "young men aged 30-35 who are tech-savvy driving enthusiasts",the marketers needed to use innovative new communication techniques to ________.
A) get noticed and be different and unique
B) show how the new sports coupe could measure up to the competition
C) illustrate the mainstream features of the new car
D) communicate the traditional messages they had in the past
Correct Answer:
Verified
Correct Answer:
Verified
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