An Ad for the Westin Hotel in Ottawa Contains an 800-Number

Multiple Choice

An ad for The Westin Hotel in Ottawa contains an 800-number that people interested in reserving rooms at the hotel or knowing more about the hotel can call.One way to determine the effectiveness of this ad is to count the number of phone calls it receives in response to its ad.This response count is an example of:

A) feedback
B) qualitative research
C) noise filtering
D) decoding