Multiple Choice
Which of the following is NOT a reason why an advertising agency might use a group system organizational structure? It would:
A) allow agency personnel to become very knowledgeable about a particular client's market and business
B) ensure continuity in servicing a particular account
C) provide better pricing to a key client
D) to provide superior service for its accounts
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Which of the following should a client's
Q13: A full-service agency offers its clients all
Q14: The four behavioural objectives that are measures
Q15: A major reason why some companies choose
Q16: Which of the following results were found
Q18: Which of the following is NOT a
Q19: Since most of the client's ad budget
Q20: Which department within an advertising agency would
Q21: A major argument put forth by defenders
Q22: Negotiated commission rates for advertising agencies:<br>A) are