Multiple Choice
The aim of _____ is to establish and maintain a relationship with one's customers through personalized communication and customized product/service offerings.
A) customized business relationships
B) customer relationship marketing
C) transactional marketing
D) customer relationship management
Correct Answer:
Verified
Correct Answer:
Verified
Q43: An RFM scoring method is often used
Q44: Many advertisers shied away from _ in
Q45: All of the following statements about direct
Q46: Which of the following describes a disadvantage
Q47: For market segmentation and targeting,direct marketers rely
Q49: This phenomenon describes when consumers earn points
Q50: In direct response advertising,the "direct response" sought
Q51: Due to clutter and relatively high costs,the
Q52: The lower cost of commercials on cable
Q53: All of the following are advantages of