Multiple Choice
The announcer on the television commercial said,"Get your credit card and call now to order the 'Monster Ballads of Rock & Roll' CD." This is an example of the _____ direct marketing approach.
A) direct
B) indirect
C) one-step
D) two-step
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Which of the following describes an advantage
Q5: Every time Beth buys a book at
Q6: Cookware,music CDs,and exercise videos are being advertised
Q7: Advertisers can measure the relative effectiveness of
Q8: CRM stands for:<br>A) customized relationship marketing<br>B) customer
Q10: Which effectiveness measure is most commonly employed
Q11: The two-step approach to direct marketing:<br>A) asks
Q12: Databases are used in all of these
Q13: The National Post calls its subscribers to
Q14: Disadvantages inherent in the use of direct