Multiple Choice
Disadvantages inherent in the use of direct marketing include:
A) difficulty in obtaining effectiveness measurements
B) audience exerts control for selective exposure
C) lack of flexibility
D) difficulty in acquiring TV time
Correct Answer:
Verified
Correct Answer:
Verified
Q9: The announcer on the television commercial said,"Get
Q10: Which effectiveness measure is most commonly employed
Q11: The two-step approach to direct marketing:<br>A) asks
Q12: Databases are used in all of these
Q13: The National Post calls its subscribers to
Q15: According to the chapter-opening vignette about loyalty
Q16: The National Geographic Society offers a variety
Q17: No other advertising medium can personalize the
Q18: In a study comparing the communication effects
Q19: When databases are used to identify the