Multiple Choice
Which of the following promotional activities would best exemplify the new role of public relations?
A) use of Shaquille O'Neal as a spokesperson for Pepsi
B) initiation of a contest to find a new spokesperson for a brand
C) donation of money to support a local children's soccer team
D) sponsorship of a marathon
Correct Answer:
Verified
Correct Answer:
Verified
Q35: Which of the following is a criticism
Q36: When companies establish a worthy cause themselves
Q37: In public relations,internal audiences include all of
Q38: Offering a press release to only one
Q39: Which of the following is NOT one
Q40: For many companies,the PR function is moving
Q41: Marketing public relations activities are less likely
Q42: Which of the following is NOT an
Q44: Which of the following is NOT a
Q45: Important research into the persuasion effects of