Multiple Choice
Marketing public relations activities are less likely to be used in the following ways:
A) providing information to opinion leaders
B) building brand preference
C) creating news about a new advertising campaign
D) defending products at risk with a message of reassurance
Correct Answer:
Verified
Correct Answer:
Verified
Q35: Which of the following is a criticism
Q36: When companies establish a worthy cause themselves
Q37: In public relations,internal audiences include all of
Q38: Offering a press release to only one
Q39: Which of the following is NOT one
Q40: For many companies,the PR function is moving
Q42: Which of the following is NOT an
Q43: Which of the following promotional activities would
Q44: Which of the following is NOT a
Q45: Important research into the persuasion effects of