Multiple Choice
Ads that focus on recruiting new employees,that show the company adopting a position on a particular social issue,or that create goodwill both internally and externally are examples of:
A) advocacy advertising
B) image advertising
C) sponsorship
D) public relations advertising
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Which of the following is NOT an
Q13: Each of the following is a limitation
Q14: In the new role of _,both marketing
Q15: Which of the following is NOT a
Q16: Although most public relations efforts seek a
Q18: Which of the following is an advantage
Q19: Because media publicity communications are typically perceived
Q20: Public relations activities are less likely to
Q21: The new role of public relations is
Q22: Companies,like products,need to establish an image in