Multiple Choice
How has the view of sales promotions changed during the past decades?
A) Sales promotions are now considered an essential part of an organization's branding strategies.
B) Sales promotion tactics are now developed before the strategy is determined.
C) Sales promotions are now believed to be an ineffective tool for creating brand image.
D) There is no difference between how marketers used to treat sales promotions and how they treat them now.
Correct Answer:

Verified
Correct Answer:
Verified
Q93: All of the following are reasonable objectives
Q95: The "Intel Inside" logo which appears on
Q128: Dare makes Breton snack crackers,which compete with
Q129: One problem resulting from the overuse of
Q130: Uncle Ben's Rice attached a $1-off coupon
Q131: Which of the following is NOT a
Q133: Dare makes Breton snack crackers,which compete with
Q134: When a brand moves to the _
Q135: Tropicana developed a "Win the Perfect Vacation"
Q137: _ generate(s)much higher trial rates than advertising