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Which of the Following Is NOT a Tactical Decision the Marketer

Question 131

Multiple Choice

Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion?


A) The value of the free in-pack premium
B) The percentage discount that the face value of checkout coupons represents
C) Seasonality of purchase and length of promotion
D) The prime time evenings that attract the biggest percentage of the brand's target market

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