Multiple Choice
Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging.They distributed 1,000,000 promotional packages,at a cost of $20,000 for design and production.They predict that the redemption rate will be 5%.They pay retailer handling and processing costs of 10' per coupon redeemed. What is the cost per coupon redeemed to Uncle Ben's?
A) $1.50
B) $1.10
C) $1.00
D) $0.75
Correct Answer:

Verified
Correct Answer:
Verified
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