Which of the Following Statements Does NOT Correctly Describe the Relationship

Multiple Choice

Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion?

A) Sales promotion is an ineffective tool for building brand equity.
B) Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales.
C) Companies want promotions that require consumer involvement with their brands.
D) Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers.