Multiple Choice
Which of the following statements about the use of premiums as a sales promotion tool is true?
A) The use of premiums is very popular in fast food restaurants such as McDonald's.
B) Premiums are not subject to restrictions from industry and government agencies.
C) Redemption rates for mail-in premium offers are very high.
D) Mail-in premiums offer immediate reinforcement to the purchaser.
Correct Answer:
Verified
Correct Answer:
Verified
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