Multiple Choice
Which of the following is an example of a sales promotion that can be used to contribute to franchise building?
A) A 50-cents off coupon on a box of Minute Rice to encourage repurchase.
B) A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand.
C) A bonus jar of Hellmann's Mayonnaise, offering 1 L for the price of 750 mL.
D) A price reduction of $5 on a pair of Lee jeans.
Correct Answer:
Verified
Correct Answer:
Verified
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