Multiple Choice
Which of the following is NOT a problem associated with the use of contests and sweepstakes?
A) The contest or sweepstakes offer may overshadow the brand.
B) The contest or sweepstakes can create excitement and interest in a brand.
C) Professional entrants often defeat the purpose of contest and sweepstakes and undermine their effectiveness.
D) The contest or sweepstakes often fails to contribute to the brand franchise.
Correct Answer:
Verified
Correct Answer:
Verified
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