When a Brand Moves to the _________ Stage of the Product

Multiple Choice

When a brand moves to the _________ stage of the product life cycle,advertising is primarily a reminder to keep consumers aware of the brand.Consumer sales promotions such as coupons,price-offs,premiums,and bonus packs may be needed periodically to maintain consumer loyalty,attract new users,and protect against competition.

A) growth stage
B) maturity stage
C) decline stage
D) early decline stage