Multiple Choice
Which of the following is NOT a reason why national advertisers might use spot television advertising?
A) concentrate advertising in areas where market potential is the greatest
B) concentrate advertising in areas where more ad support is needed
C) offer support and cooperative advertising to local dealers and retailers
D) advertise a product with wide-spread distribution
Correct Answer:
Verified
Correct Answer:
Verified
Q37: Advertisers who want the ability to demonstrate
Q38: The _ is an electronic device used
Q39: Companies prefer sponsorship arrangements for buying advertising
Q40: A network assembles a series of _
Q41: Which of the following statements about spot
Q43: Which television daypart has the highest rates?<br>A)
Q44: Which of the following statements about radio
Q45: Which of the following is NOT a
Q46: The amount of money that a station
Q47: Advertisers can inhibit consumers' zapping commercials by:<br>A)