Multiple Choice
Which of the following statements about radio as an advertising medium is NOT true?
A) Radio is characterized by highly specialized programming that generally appeals to narrow segments of the population.
B) Radio has evolved into primarily a local advertising medium.
C) A radio commercial is ideal for long copy when detailed information is called for.
D) Radio is a high cost medium relative to TV.
Correct Answer:
Verified
Correct Answer:
Verified
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