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    Exam 11: Broadcast Media
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    The Amount of Money That a Station Can Charge for Commercial
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The Amount of Money That a Station Can Charge for Commercial

Question 46

Question 46

Multiple Choice

The amount of money that a station can charge for commercial time is based on:


A) daytime viewership
B) prime-time viewership
C) program ratings
D) pre-negotiated purchases

Correct Answer:

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