Multiple Choice
A toy company runs commercials for its products on the Sponge Bob Square Pants show on Saturday mornings because Saturday morning TV caters to kids.This is an example of how _____ is possible through television.
A) geographic diversity
B) selectivity
C) product exclusivity
D) creativity
Correct Answer:
Verified
Correct Answer:
Verified
Q9: The relatively low cost of radio advertising
Q10: BBM Canada provides information on radio listenership
Q11: Saturday morning television programming consists largely of
Q12: Tom likes to watch WWE wrestling on
Q13: _ is just as much a problem
Q15: There are approximately 6 million television households
Q16: Research has shown that the demographic group
Q17: _ is defined as one percent of
Q18: The heaviest users of radio as an
Q19: An advertiser has a limited budget and