Multiple Choice
Saturday morning television programming consists largely of cartoons that are watched by children,while sports programming that is watched mostly by young men is prevalent on Saturday and Sunday afternoons.These are examples of ways television offers:
A) geographic selectivity
B) market penetration
C) ways of breaking through advertising clutter
D) scheduling flexibility
Correct Answer:
Verified
Correct Answer:
Verified
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Q8: _ are the various time periods or
Q9: The relatively low cost of radio advertising
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Q13: _ is just as much a problem
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Q15: There are approximately 6 million television households
Q16: Research has shown that the demographic group