Multiple Choice
The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more _____ into their media schedules.
A) creativity
B) reach and frequency
C) inherent drama
D) audience selectivity
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Which of the following statements about program
Q5: In the early days of television,the production
Q6: The proliferation of specialty channels has influenced
Q7: Daytime TV generally attracts:<br>A) children<br>B) women<br>C) young
Q8: _ are the various time periods or
Q10: BBM Canada provides information on radio listenership
Q11: Saturday morning television programming consists largely of
Q12: Tom likes to watch WWE wrestling on
Q13: _ is just as much a problem
Q14: A toy company runs commercials for its