Multiple Choice
Each of the following is a benefit of buying network radio time EXCEPT:
A) it reduces advertisers' flexibility in selecting stations
B) minimized negotiation and administration work required
C) lower costs
D) opportunities for national and regional coverage
Correct Answer:
Verified
Correct Answer:
Verified
Q21: Radio survived as an advertising medium by:<br>A)
Q22: Programs such as "The Tonight Show starring
Q23: TV viewing is thriving for several reasons
Q24: Which of the following is NOT an
Q25: _ is the term used for local
Q27: Which of the following statements about commercial
Q28: Television can offer advertisers selective coverage of
Q29: A study by Forrester Research suggests that
Q30: _ are individuals who act as salespersons
Q31: Because most TV commercials last only 30