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    Exam 10: Media Planning and Budgeting for IMC
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    Which of the Following Is a Strength of Television as a Media
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Which of the Following Is a Strength of Television as a Media

Question 55

Question 55

Multiple Choice

Which of the following is a strength of television as a media choice?


A) Target audience selectivity
B) Creativity for cognitive responses
C) Audience involvement
D) Amount of processing time

Correct Answer:

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