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    Exam 10: Media Planning and Budgeting for IMC
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    The Media Planning Process Concludes with the ___,Which Summarizes Many
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The Media Planning Process Concludes with the ___,Which Summarizes Many

Question 56

Question 56

Multiple Choice

The media planning process concludes with the ___,which summarizes many of the media strategy and media tactics decisions.


A) marketing plan
B) blocking chart
C) advertising plan
D) CPM

Correct Answer:

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