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    Exam 10: Media Planning and Budgeting for IMC
  5. Question
    CPM Is an Expression of ______ for Various Media Vehicles
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CPM Is an Expression of ______ for Various Media Vehicles

Question 54

Question 54

Multiple Choice

CPM is an expression of ______ for various media vehicles.


A) relative cost
B) absolute cost
C) compared reach
D) mode

Correct Answer:

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